Our vision

To support and integrate with the local communities and economies where we operate.


Our approach

We invest in projects that align with our core values and look for opportunities to positively impact one disadvantaged person for every Vitec employee in the communities in which we operate.


The positive power of images

We believe in the positive power of images to convey ideas, create wealth and positive social and environmental value. As a leader in our markets, our employees are experts in photography, videography, engineering and technology, and we aim to share this knowledge to enable positive social and environmental outcomes. In particular, we focus on ways in which our products and skills can benefit those who are disadvantaged.


Supporting our communities

Access to our communities was restricted due to the pandemic but our teams adapted to support our communities remotely and via donations. The following are a few examples of positive contributions we made in 2020 in the communities in which we operate.

Investing in future industry talent

Vitec often donates or lends its professional photographic, TV and cinematic equipment to educational institutions around the world in order to assist with the upskilling of future talent in the image capture and sharing industry. Examples of this have included Kingston University, UK, and the University of North Texas, US.

Picture of Life

Imaging Solutions’ Picture of Life project is a photography education initiative comprising training programmes for young people who have faced hardship and disenfranchisement. The collaboration between Vitec, the non-profit organisation, Jonathan and the Italian Justice Ministry started in 2014. As part of it, Divisional ambassadors teach techniques in different locations and under different circumstances (e.g. city, nature, wildlife), aimed at educating young people to use photography and videography to work through difficult personal issues.

Vitec supports the project by donating photographic equipment to equip participants with all they need for the duration of the programme and by organising all aspects of the course. Since its initial launch in Italy, the initiative has proved so successful that it has been replicated in New York and Chicago, US; Shanghai, China; Johannesburg, South Africa; and the UK. The 2020 course was run by Imaging Solutions’ ambassador Salvatore Esposito and the focus was on Street Photography in Naples. The participants’ goal was to capture meaningful images related to the “new normal” the city was experiencing due to the pandemic.


The Production Solutions team in Costa Rica took part in a textbook donation that supported 12 students and encouraged them to consider a technical or engineering career in the future. The team in Costa Rica also assisted a further 12 students at the Argentina Góngora School by providing them with new school kit to enable them to continue with their primary school education.

The Production Solutions team in Shelton, US, made virtual monetary donations to the Connecticut Food Bank, surpassing their fundraising goal to raise over $600 which allowed 52 turkeys for Thanksgiving to be purchased to support struggling families. The team in the US also donated gifts to the 2020 Under the Tree Project which benefits families affected by domestic violence, mental illness and addiction.

In Imaging Solutions in Italy, Christmas cakes were purchased from the Giotto Bakery in Padua. Located inside a prison, the bakery allows detainees to learn a skill which they can use upon their release.

The Production Solutions US-based sales team donated over $1,200 in 2020 to provide bikes to young children through a Connecticut organisation called Bikes for Kids whose objective is to provide bikes to children in need.

In April 2020, Creative Solutions launched a project called The Still Rolling Initiative in response to the impact of COVID-19 on the filmmaking community. The business wanted to throw a lifeline to individuals who had lost work and been impacted by the pandemic. A total of over $14,000 was raised through a series of initiatives enabling grants and donations to be made to charities and individuals in the filmmaking community.

Partnership with Richmond Theatre Trust to jointly run Young Filmmakers courses

In January 2020, Vitec announced a three-phase partnership with The Richmond Theatre Trust to reach one local teenager in the Richmond, UK, area who has faced hardship or marginalisation and not had access to the creative arts, for every employee at the Company’s Richmond Head Office. The aim of the partnership is to give teenagers new life skills and build their confidence in the creative arts. The first phase took place in February 2020, with 20 teenagers taking part in a four-day filmmaking course and receiving an Arts Award qualification.

Vitec donated equipment to each participant including the JOBY GorillaPod Mobile Rig as well as a £2,000 contribution to course supplies. The participants received a product demonstration from Vitec before breaking into film companies. A screening session for friends and families was held on the final day. Feedback from participants was overwhelmingly positive and Vitec plans to deliver phase two in 2021. We estimate that in 2020 the Group as a whole donated approximately £15,000 to charitable and community good causes.

Apprenticeships and work experience initiatives

In Italy, the Imaging Solutions team continued to collaborate with universities to share employee know-how with students and future industry professionals via webinars and online lectures. A mentoring partnership was set up with the Universities of Venice and Padua which included virtual meetings and online HR lectures.

The Production Solutions team in Costa Rica worked with a local university to develop a ventilator in response to the pandemic for use in Costa Rican healthcare services.