Vitec's strategy is to focus on the growing content creation market.

Vitec operates in the growing content creation market. The overall market is an attractive one, with growth driven by the proliferation of image capture and sharing among an ever increasing number of content creators.

Our strategic priorities were unchanged in 2020 and continue to remain appropriate so will again be our priorities for the medium-term: to drive organic growth; improve margins; and to invest in new technology and markets.

Investment case

Vitec is a strong, agile business and the Group’s market-leading brands, operational excellence and sustained technology innovation make us uniquely positioned to take advantage of the growing content creation market and to deliver long-term value to our shareholders.

  • Content creation market will return to growth
  • Robust financial position, long-term financing and short-term flexibility
  • Well positioned for medium-term organic grwoth post COVID-19
  • Market-leading brands with premium pricing, increasing technology capability
  • M&A opportunities

Our strategy for long-term growth and value creation remains just as relevant as it was before the pandemic.


Our strategic priorities

Organic growthplus

We leverage our premium brands by investing in faster growing market segments. We launch innovative new products, expand our geographical reach, and maximise our distribution and digital channels to get closer to our customers and increase market share. Our experienced people and agile organisation allow us to adapt swiftly to changing market trends.

Margin improvementplus

We are focused on improving our operating profit margins by optimising our manufacturing and assembly portfolio, by improving productivity, by growing our higher margin e-commerce channel and Creative Solutions Division, and from capturing synergies from acquisitions.

M&A activityplus

Although we did not complete any acquisitions in 2020, we continue to review opportunities which could expand our addressable markets and further increase our technology capabilities.

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